This permanent A list decorator/host/cook/author had a terrible first month of sales on her new product.

Stores are already returning the frozen goodies.

Martha Stewart

Martha Stewart Launches Line of Frozen Foods for Grocery and Retail Sales

Martha Stewart Kitchen (MSK), has launched a new retail brand of frozen and prepared food products from Martha Stewart. The initial, limited offering from the line is currently comprised of 24 appetizers, side dishes, and desserts, that are being offered at grocery outlets throughout the Northeast and Midwest.

Initial offerings include a variety of classics like Tomato Tartlets; Uncured Bacon, Onion & Cheese Tart; Pigs in a Blanket; Four Cheese Macaroni and Cheese; Martha’s Mother’s Mashed Potatoes with Cream Cheese; Apple Crisp; Carrot Cake; Double Chocolate Brownie and Peach & Apple Hand Pies. The full line of product offerings, which are set to launch nationally in Spring 2021, include additional appetizers and desserts, as well as entrées, side dishes and seasonal vegetables. Spices, seasonings and rubs, as well as baking mixes and pantry ingredients are also being developed. – Source


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