In this space previously, I wrote about the former A- list actress who is an Oscar winner/nominee and how she has been able to use her fame and marketing and power to corner the marker on certain ingredients that are popular or buzzy, so she can be the exclusive provider or at least set the price at which she wants them sold.

There has never been any serious competition to her power.

That is changing though and she is in a fight which it looks like she is losing for the next big buzzy ingredient.

Berberine. Apparently it is going to be the foundation of multiple products when a lifestyle brand relaunches in the next few months and they know the best way to do that is to have tons of products with Berberine in it.

Whoever controls Berberine will control the lifestyle market for many years.

The competitor is someone already mentioned on the site today.

They have the backing of several hugely wealthy investors who know they will make their money back and a whole lot more.

A- list actress: Gwyneth Paltrow – GOOP

Competitor: Meghan Markle  – The Tig

wealthy investor: David Mayer de Rothschild

Meghan Markle Is Reportedly Resurrecting Her Lifestyle Blog ‘The Tig’

Among the sacrifices made by Meghan Markle on her entrance to royal life were setting aside not only her acting career but her lifestyle blog, The Tig. Now, however, as the Duke and Duchess of Sussex build their life in California away from the royal fold, it’s been reported that Meghan is set to imminently revive her “passion project.”

The New York Post cites a document filed with the US Patent and Trademark Office, seen by the daily newspaper. It reportedly indicates that a prospective relaunched version of the website could encompass articles and interviews on “food, cooking, recipes, travel, relationships, fashion, style, interior design, lifestyle, the arts, culture, design, conscious living, health and wellness.”

The Mirror adds that the duchess has been given official preliminary approval for the site, which would also reportedly offer “commentary in the field of personal relationships” and could be set to go live as soon as next week. Unnamed “insiders” told the tabloid that Meghan hoped the venture could become a similar success to Gwyneth Paltrow’s wellness empire, Goop. – Source

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