It sounds impressive, but in reality this A+/A list mostly movie actor and the wealthy bookseller are going to just donate a fraction of the money they promised to a charity.

They are going to try to raise the rest, but won’t really try.

They just liked the positive PR.

Jeff Bezos

Leonardo DiCaprio

Protecting Our Planet Challenge

Leonardo DiCaprio and Jeff Bezos Help Launch $200M Fund to Protect the Amazon Rainforest

Leonardo DiCaprio and Jeff Bezos are teaming up to save the Amazon.

The Revenant actor, 48, and the Amazon founder, 59, will help the Protecting Our Planet (POP) Challenge to invest $200 million in the Brazilian government’s efforts to preserve the wildlife and the Indigenous people of the Amazon over the next four years.

“We are inspired by Brazil’s ambitious goals for protecting the Amazon, one of the most important places for wildlife on the planet, and are thrilled to be able to support these efforts through the Protecting Our Planet Challenge,” DiCaprio — who joined the challenge through Re:wild, the organization focused on rewilding that he co-founded in 2021 — said in a press release obtained by PEOPLE.

Bezos is involved through his Bezos Earth Fund, an initiative he and his fiancée Lauren Sánchez launched to help fight climate change.

“The Amazon is critical for the future of global biodiversity and climate, and we welcome the commitment from President Lula and the Government of Brazil to protect it,” Cristián Samper, managing director and leader of nature solutions of the Bezos Earth Fund, said in the release. – Source


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