Her side gig is not so lucrative any longer.

The A- list reality star with a lucrative side gig, is finding it not so lucrative any longer.

Her sales across all lines are down 50-60% from their peak of several years ago and show no signs of rebounding.

Look for a total rebrand of her image to look more like Hailey.

Kylie Jenner

Kylie Minogue on blocking Kylie Jenner beauty trademark: ‘Had to be done’

Don’t mess with Kylie Minogue.

In 2017, the “Can’t Get You Out of My Head” crooner successfully blocked Kylie Jenner from trademarking their shared first name for her beauty brand.

The reality star had filed the paperwork two years prior, just before launching her line — which she wound up calling Kylie Cosmetics.

“It was just business, obviously,” Minogue, 54, said during an appearance on “Watch What Happens Live with Andy Cohen” Tuesday.

“When I was named Kylie … I think I’ve met one person older than me called Kylie, so it’s kind of unusual,” she continued. “I’ve spent a lifetime protecting my brand and building my brand, so it was just something that had to be done. We came to an agreement.”

When Cohen prodded about whether the superstar called up momager Kris Jenner to set the record straight, Minogue said that didn’t happen, but she’d “love to meet [the family].”

Adding insult to injury for 24-year-old Jenner, the Australian superstar launched her own beauty brand — simply named Kylie — in 2019. Currently, it offers five products: a lip oil, lip gloss, eye to cheek glitter, lip to cheek color and three shades of eyeshadow.

When Minogue’s team filed an opposition to Jenner’s trademark attempt in 2016, the documents pointed out that the “internationally renowned performing artist, humanitarian and breast cancer activist” already owned the trademark for “Kylie Minogue,” and had owned Kylie.com since 1996.

The lawsuit also referred to Jenner as a “secondary reality television personality.” – Source