The people of this A- list adult singer are on her to stop interacting/praising/being friends with this racist makeup person.
Laura Lee, Jeffree Star, and the racism scandal upending the YouTube beauty community, explained
Today, an internet connection makes it possible for anyone to sit just a few inches away from their favorite makeup artists and beauty personalities and feel like they’re learning everything they wanted to know about them. This connection is a profitable one, as brands and gurus have parlayed their number of loyal subscribers into hundreds of thousands of dollars in sponsorships and multimillion-dollar cosmetics lines. It’s also a tenuous one, as a handful of the online beauty community’s brightest stars have recently learned.
The beauty community was recently rocked by a fight that has nothing to do with makeup and everything to do with racist tweets, backstabbing, and apologies. What began as an insular, churlish fight among former associates/friends has now blossomed into business-threatening drama after a series of racist tweets were dug up from what were thought to be social media graveyards, followed by a series of apologies of varying degrees of perceived sincerity.
I get it: The online squabbling of professional pretty people might seem like inconsequential, self-perpetuating insider drama. But if you peel back its perfectly primed, bronzed, and highlighted skin, it reveals the inner workings of a highly lucrative and powerful industry, how a devoted community helps enable that industry, and how internet celebrity functions today.
Jeffree Star and his ex-friends, explained
The locus of this drama is an ongoing conflict between beauty guru and business exec Jeffree Star and some of his former friends: Laura Lee, Manny MUA (MUA is an acronym for makeup artist), a.k.a. Manny Gutierrez, Nikita Dragun, and their friend Gabby (Gabriel) Zamora. Star is considered one of the most influential beauty gurus in the industry right now, with a controversial past that’s seemingly inextricable from his current success.
Star’s origin story begins with MySpace, where he amassed a cult following (and accusations of racism — more on that in a bit), which he parlayed into a music career that eventually stalled and led him to cosmetics. The 32-year-old now has his own highly lucrative makeup line and more than 10 million subscribers on YouTube. His videos — which range from reviews of new products to stunts like him applying a full face of luxury makeup on a speeding raft to him showing off his various luxury automobiles — regularly grab millions of views, making him one of the most important influencers in the cosmetics and beauty community.
“Community” is a helpful way to understand how beauty gurus position themselves in relation to the rest of the beauty industry. Gurus sell themselves as faces and voices who purport to speak for their fans and who keep the industry on its toes, whether by praising great products or speaking up when brands fail customers.
Community is also a way to think about how beauty gurus interact with one another. There’s a certain give and take: A lot of gurus’ videos are inspired by other gurus, and some gurus will review or hype others’ brands on YouTube or social media. And when it comes to certain beauty gurus — Star being one of them — there are also very public-facing friendships and inevitable breakups within that community.
This last aspect in particular can sometimes make following beauty gurus feel like following a soap opera or reality television show — one where Star is a recurring character.
Previously, Star was known for his deep friendship and ugly feud with reality television star, tattoo artist, and makeup maven Kat Von D. After their falling-out, Star developed very public friendships with fellow gurus Lee, Gutierrez, and Dragun: They featured on one another’s channels, and Star and Gutierrez collaborated on a collection for Star’s makeup line. – Read more here