They have been losing money in most of these types of deals.

The shoe company lost tens of millions of dollars in their partnership with the permanent one named singer.

They have been losing money in most of these types of deals.

One of the few exceptions was the one they were forced to quit with the former A list rapper.

Adidas

Beyonce

Kanye West

Beyoncé and Adidas Agree to Terminate Ivy Park Partnership: Reports

Beyoncé and Adidas have reportedly called it quits.

The music icon and the sportswear brand have come to a mutual agreement to end their partnership for Beyoncé’s brand Ivy Park, a source near the situation told The Hollywood Reporter on Thursday.

This agreement comes after the two parties had creative differences of the direction of the brand, the source told THR.

Representatives for Beyoncé, Ivy Park and Adidas did not respond to PEOPLE’s request for comment. – Source