Speaking of streamers, even they know they are not going to get Super Bowl money for ads.

They want it out there in case someone is willing to pay for it.

The vast majority of the ads will sell for the equivalent of daytime broadcast rates. Even if they have a massive hit, they still would not get Super Bowl numbers because it is not the same number of people.

One thing this will also do, is force them to stop lying about the number of people watching shows.

Amazon

Thursday Night Football

After Snaring ‘Thursday Night Football,’ Amazon Needs to Get Fans to Watch

There will be lots of teams worth following this NFL season, be they the Tampa Bay Buccaneers or the returning Super Bowl champion Los Angeles Rams. Even so, many people in the media business have their eyes on a very distinctive player: Amazon Prime Video.

The streamer, which once shared “Thursday Night Football” games with Fox, now has exclusive rights to that action and must convince some pigskin Luddites to plug into broadband. Streaming “Thursday Night Football,” after all, will require a different kind of remote — and familiarity with a home screen, not a cable box.

“It is going to be a behavioral shift for people,” acknowledges Jay Marine, VP of Prime Video and its global head of sports. “Our job is to make sure they are able to find ‘Thursday Night Football’ at its new home and make it as easy as possible to get into the Prime Video app and start streaming.”

Amazon has spent the past few weeks trying to whet fans’ appetites for the property. Have you seen an Amazon delivery van in your neighborhood? Many of them are wrapped in promotional displays touting “TNF” and the company’s new “Lord of the Rings” series. Got something on order? Amazon boxes come stamped with words alerting customers to the sports debut. Amazon is also using its home page — no small placement — to tout the games. As of Wednesday evening, a massive “takeover” video dominated Amazon.com, which also featured an active countdown clock ticking the seconds away until game time. – Source

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