This former A+ list TikTok star who has tried to become an actress, is having problems turning her popularity into conversions.

A series of flops have businesses shying away from her.

She just can’t deliver.

Addison Rae

Addison Rae’s Item Beauty Flops While Rihanna’s Fenty Beauty and Katy Perry’s De Soi Thrive

Sephora pulled the plug on both beauty labels this year.

Addison’s failure to promote her own product line was evident when she posted about Item Beauty for the last time on her personal Instagram feed Sept. 29, 2022. The lack of effort led to a decline in consumer interest, resulting in a drop in the brand’s social media following. On the other hand, Selfless faced backlash in September 2020 for diminishing black voices in the beauty space, causing the brand to go inactive on Twitter.

However, while Sephora did not sever ties with both brands due to these reasons, the retailer did make the decision to discontinue both brands after observing mixed results over the years. Despite having a combined social media following of over half a million, Item Beauty and Selfless saw a decline in followers starting in November 2021. Item Beauty witnessed a drop in its number of Instagram followers from 355,000 to 333,000, while Selfless saw a decrease in its following from 196,000 to 169,000 during the same period. – Source

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