This former A- list actress who has really only had one acting hit, has spent several years producing ads doing things behind the scenes.

She is coming under a lot of fire right now because she is going to continue making a movie based on real life events that she knows are not true.

She is also throwing a woman under the bus who is the real hero behind the events.

Eva Longoria – Desperate Housewives

Movie based on real life events that she knows are not true: Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive

Real hero: Former company executive: Lynne Greenfeld

The man who didn’t invent Flamin’ Hot Cheetos

For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.

It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.

Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon.

Watching his many recorded speaking engagements, it’s easy to see why his story has taken off.

Montañez is a charismatic speaker, and his tale of a Mexican American underdog whose ingenuity conquered the corporate world is a rags-to-riches fable baked into the origin of a wildly popular snack.

With their spicy kick and neon-red flavor dust, Flamin’ Hot Cheetos have inspired viral rap videos, Instagram-worthy menu items and streetwear designs. Schools have banned the snack altogether over concerns about its popularity with children. Clear revenue numbers are hard to come by, but nearly every major Frito-Lay line, from Smartfood popcorn to Funyuns, now has a Flamin’ Hot variety on the market.

Montañez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance.

His second memoir, “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive,” is out in June from an imprint of Penguin Random House.

A biopic based on his life, to be directed by Eva Longoria and produced by Christian super-producer DeVon Franklin for Searchlight Pictures, is set to begin filming this summer. Both the book and the movie were sold after bidding wars — Montañez’s story is undeniably hot.

There’s just one problem: Montañez didn’t invent Flamin’ Hot Cheetos, according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.

“None of our records show that Richard was involved in any capacity in the Flamin’ Hot test market,” Frito-Lay wrote in a statement to The Times, in response to questions about an internal investigation whose existence has not been previously disclosed. “We have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity in the test market.

“That doesn’t mean we don’t celebrate Richard,” the statement continued, “but the facts do not support the urban legend.”Source


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