They are looking for cash anywhere they can find it.

Speaking of naming rights.

Apparently there is a NBA team that you would never imagine in a million years in financial difficulty, but they are which is why they are looking for cash anywhere they can find it.

LA Lakers

Lakers trade guide: Possible deals, in-season moves Rob Pelinka can make to boost LeBron’s championship hopes

The all-in nature of most LeBron James teams often forces his front offices to make big swings at the trade deadline when the initial roster isn’t working. It happened in 2008 when the Cleveland Cavaliers landed Wally Szczerbiak, Ben Wallace and Delonte West. It happened in 2015 when they nabbed Timofey Mozgov, JR Smith and Iman Shumpert. It happened in 2018 when they practically dealt the entire roster for one last run at a title with James. Patience is not a virtue he affords his GMs. That’s especially true as he approaches his 37th birthday.

But the 2021-22 Los Angeles Lakers face far more difficult circumstances than any of those teams did. They cashed in most of their trade chips in the offseason when they landed Russell Westbrook. The bulk of their draft capital went to acquiring Anthony Davis in 2019. At 12-11 it would be hard not to be disappointed by the way the Lakers have started the season, but given the inevitable constraints that came with the way they built the team, there just aren’t that many ways for them to improve like LeBron’s previous rosters have. – Source