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This exec was set to lead one of the world’s most iconic clothing brands, then crashed and burned with silly covid conspiracy theories.

No one wants to hire her now, so she decided to launch a line of clothes that supposedly empowers women, but actually just broadcasts her bigotry.

Jennifer Sey

Levi Strauss & Co.


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Jennifer Sey, a former competitive gymnast and fashion executive

What happened:

  • Jennifer Sey left her position as a senior executive at Levi Strauss after speaking out against school closures during the Covid-19 pandemic.
  • She claims she was pushed out due to the controversial nature of her views, despite the company’s statement that she chose to resign.
  • Sey refused a $1 million severance package as it required her to sign a nondisclosure agreement.
  • Levi Strauss stated that Sey’s public comments contradicted health and safety guidance, undermining the company’s efforts to ensure the well-being of employees and consumers.
  • Sey asserts that her departure was her own decision, motivated by the desire to speak freely on important issues such as children’s welfare and free speech.
  • Despite being an advocate for children and minorities throughout her career, Sey’s support from Levi Strauss allegedly ended when she spoke out against public school closures.
  • She relocated her family to Denver so her children could attend school in person, emphasizing the impact of school closures on disadvantaged students.
  • Sey claimed that Levi Strauss CEO Chris Bergh suggested she stop discussing the issue of school closures if she wanted to advance within the company.
  • Sey argues that it shouldn’t be a condition of employment to align completely with an employer’s views and that standing up for children should not be an HR violation.

What’s happening now:

  • Jennifer Sey, launches new activewear line XX-XY Athletics.
  • The brand name refers to the XY-sex determination system and aims to address concerns about potential loss of protections for women athletes under Title IX.
  • Sey believes in maintaining fairness in women’s sports and opposes allowing transgender women to compete without acknowledging physical advantages.
  • The brand’s initial collection includes casual and performance-driven pieces, with some proceeds supporting the Independent Council on Women’s Sports.
  • Sey emphasizes the importance of brands influencing culture, drawing parallels with Dove, Nike, and Lululemon.
  • She cites Supreme Court Justice Ruth Bader Ginsburg’s statement on enduring physical differences between men and women to support her stance.
  • Despite facing controversy and challenges, Sey remains confident in the brand’s mission and is determined to succeed.

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