This former A+ list reality star turned hated celebrity who is making a comeback lost millions on her NFT.

Paris Hilton

Paris Hilton wants to be the ‘Queen of the Metaverse’

A fuschia Bentley drives down a twisty desert road toward the entrance of the Neon Carnival, an after-party held each year during Coachella. Paris Hilton has arrived. Her hair is in pigtails, twisted in part with white flowers, and she’s wearing a sparkly pink romper that matches her platform boots. She greets fans on a red carpet, heads to a packed dance floor and eventually finds her way to the go-karts.

Hilton attends the invite-only party in person each year, but this particular scene played out last month in Paris World, Hilton’s virtual experience on popular gaming platform Roblox, where she joined as an avatar. Nearly 400,000 Roblox users visited her virtual Neon Carnival that mid-April weekend, about 40 times the number of people who went in real life this year, according to Hilton. (The digital event was sponsored by Levi’s and designed in part by Brent Bolthouse, the founder of the original Neon Carnival).

It’s a concept Hilton has seen success with before. On New Year’s Eve, she DJed a live set in the same virtual world, playing as her avatar. In Paris World, users can also buy virtual clothing, book a jet ski ride or pay to gain access to a VIP section of a club.

“I’ve always been an undercover nerd, so I’ve been obsessed with anything to do with technology and the future,” Hilton told CNN Business in an interview last month. “Now my new nickname is ‘The Queen of the Metaverse,’” she added, referring to a sobriquet she has used on the red carpet and in a number of her social media posts, which, according to her company 11:11 Media, first emerged in the NFT space on Twitter.

Hilton has invested in multiple tech companies, including backing digital avatar startup Genies and animation app immi, which allows some NFT owners to bring the characters in their digital artwork to life. She also bought a Bored Ape Yacht Club NFT, a pricey and highly sought after collection that’s attracted celebrity buyers. Hilton has also created her own NFT artwork. One of her latest NFT pieces, called the “Iconic Crypto Queen” and created in collaboration with popular NFT artist Blake Kathryn, sold for $1.111 million – a nod to 11:11 Media, Hilton’s new company named after her favorite time of day. – Source

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