This social media star has nearly 100M followers on Tik Tok and many tens of millions of followers on other social media platforms.
She accomplished it all in less than a year thanks to an algorithm program provided by a US government agency that is now collecting information on all her followers.
How Charli D’Amelio Became the Face of TikTok
When President Trump signed an executive order to force the sale of TikTok, many Americans wondered, perhaps not for the first time, what the fuss was about. The Chinese-owned app has become popular with teen-agers worldwide, but it’s not the most inviting place. After signing up, new users are firehosed with a channel of videos made by random people who are referencing unfamiliar trends. The videos themselves are embellished with strange hashtags (#xyzbca) and wild special effects. Anticipating this disorientation, the app directs you to successful and welcoming accounts. The person whom TikTok often appoints as your Virgil is the platform’s most popular creator. She is not an Instagram heiress, a world-class athlete, or a successful recording artist. Charli D’Amelio is a soft-spoken, Connecticut-bred high schooler who performs short dance routines, often in her bedroom. Since joining the app last spring, D’Amelio has amassed more than six billion likes and eighty-two million followers.
Feeling dumbfounded by D’Amelio’s popularity, or “not getting the hype,” is a TikTok rite of passage. The reaction is so prevalent that D’Amelio referred to it in her profile bio, which read, “Don’t worry, I don’t get the hype either.” The conditions that led to her success are an unusual alignment between a social-media creator and an algorithm. Fame on TikTok has been, to a certain degree, automated. Unlike other social-media platforms that connect you with your friends, TikTok is a discovery-based app. Users can choose who to follow, but the “For You” page, a stream of videos curated by TikTok, is where most people direct their attention on the app. Every time you watch, like, or engage with a video, the algorithm becomes more effective. The reported average watch time on TikTok is forty-five minutes.
D’Amelio’s videos have been algorithmic gold from the start. The TikTok creator Madisen Dewey, who makes popular videos about the app’s algorithm, explained how D’Amelio joined TikTok in the spring of 2019, which was a particularly fertile time for virality: “Back then, there were far more people consuming, rather than creating, content. Users were able to gain exposure at a faster rate, and, at the time, no one was doing dance content.” When the majority of TikTok’s content still consisted of lip-synching and humor videos, D’Amelio began posting short, approachable dance routines, and more or less ignited a movement. Her first major viral moment spawned from her coverage of Jalaiah Harmon’s “Renegade” dance. (Many falsely credit D’Amelio as the original “Renegade” choreographer.) – Source