They want to make up their own numbers which are nowhere near reality.

This ratings service which has been around for decades has been pushed out the door by streamers because they don’t want the truth, they want to make up their own numbers which are nowhere near reality.

Nielsen Ratings

Nielsen falls short in ratings reboot

The fall season has not been kind to Nielsen. But it’s not some new trend in network offerings or an unforeseen breakout hit vexing the company that was once the standard in gauging television viewership.

The Media Rating Council (MRC) kicked off Nielsen’s terrible, horrible, no good, very bad fall season by suspending Nielsen’s accreditation. Effectively, the industry group that determines the standards for Nielsen concluded its ratings could no longer be considered authoritative.

In reality, MRC was confirming what advertisers and media organizations have known for some time now: Nielsen has failed to keep pace, both with changes in technology and with demographic changes in American society.

Some of Nielsen’s deficiencies had become glaringly apparent. During last year’s pandemic and its resulting lockdowns, Nielsen incredulously and incorrectly reported a decline in television viewership. Beyond being counterintuitive, the illogic of Nielsen’s ratings during the period exposed its glaring deficiencies.

This substandard performance was not new to the advertisers and media organizations that have relied on Nielsen’s data to make marketing and programming decisions. Resting on its laurels from a bygone era of three commercial television networks, Nielsen has proven woefully inadequate at keeping pace with technology. – Source