The planted story in Kneepads does mean the marriage is in trouble. The thing is though, if there is a split, there will be hundreds of Tweets exposing the reality family for everything under the sun and you can't put that back in the closet. Every last secret. Plus, with recent events, I think there would be a very good chance of another suicide attempt.
The reality family is pulling an Arielle from Something Navy. The reality family likes to pretend their product lines are sold out and they are rushing to make more. The actual truth is that this major retailer is tired of negative product reviews/returns and nothing has ever sold out. They don't even sell well and won't be placing another order.