It’s several million dollars in debt and doesn’t want to admit it.

This beverage company all of you know.

Heavily associated with something most of us haven’t been able to do for a long while.

One of the originals of its kind.

It’s several million dollars in debt and doesn’t want to admit it.

Red Bull

Andreas Gall Steps Down From Red Bull Media House

MUNICH — Andreas Gall, who had been with Red Bull’s content arm Red Bull Media House since it was founded 14 years ago, has stepped down from the firm to start his own consultancy.

In his role as chief technology officer and, since 2017, chief innovation officer at Red Bull Media House, Gall drove the drinks brand’s association with pioneering sports, lifestyle and culture content and carved out a reputation for marketing experimentation in areas such as VR and biometric advertising.

In a post on LinkedIn, Gall confirmed he had left Red Bull and started his own agency, Human-Centric-Innovators, a consultancy for the technology, media and telecommunications industries that will advise on areas from tech transformation to content marketing.

Gall said the current pandemic crisis was “a perfect time and starting point to fly away to where my intuition, my gut feeling, my experiences and the winds will take me.” – Source

The Man Who Sued Red Bull for Not Growing Wings

Red Bull is another huge brand that used very good marketing techniques over time to grow their brand and make it famous worldwide.

Every advert created by Red Bull is associated with its famous slogan “Red Bull gives you wings” through which they try to define to the customer the high content of energy offered by this drink.

However, in 2013 their slogan was about to be tested by a customer who felt that the slogan represents false advertising. Benjamin Careathers, a man from America, believed that the slogan is dishonest and therefore sued the company on the accusation of false advertising!

The Drink Won’t Give You Wings

Now to get the story straight, Benjamin never expected to actually grow wings as he knew the slogan was metaphorically used to represent the high content of energy that the energy drink has to offer.

The misleading part which Benjamin used in the lawsuit was that the energy drink does not offer as much energy as advertised, as a 250ml can of Red Bull has less caffeine than a cup of coffee.

The judge that was present at the hearing agreed with Benjamin’s viewpoint:

“Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but it instead deceptive and fraudulent and it therefore actionable,” the lawsuit stated.

Red Bull had always marketed their product as a “superior source of energy”, in other words stating that their drink is the best and most efficient. In such a case we can view the branding used by Red Bull as the same sort of marketing used by Duracell batteries. – Source

Red Bull Paying Out to Customers Who Thought Energy Drink Would Actually Give Them Wings

Red Bull is paying out a settlement to disgruntled customers who believed the popular energy drink would—as its advertising suggests—give them wings.

Dished Vancouver reports that Red Bull GmbH, the beverage brand’s Austrian parent company, has agreed to pay $850,000 CAD (about $640,000) in a settlement for a class-action lawsuit.

Canadian Michael Attar filed the suit in March 2016, claiming Red Bull made false declarations regarding the usefulness of its products. The beverage’s website cites “numerous scientific studies” backing up it’s ability to improve energy and performance. In reality, studies have shown it’s no more effective than coffee or other caffeine-containing drinks.

Canadian energy drinkers who bought a can of Red Bull in the last 12 years could be entitled to ten dollars as a result of a class action settlement.

The settlement comes five years after Red Bull GmbH agreed to a $13 million settlement in the U.S. over similar claims of false advertising, according to BevNet. Customers who had purchased a Red Bull over the previous ten years were entitled to either $10 cash or a voucher for two Red Bull products worth up of $15. – Source