The reason this A list makeup company is screwing over their biggest customers is because they made some horrible endorsement deals with makeup influencers.
MAC Cosmetics
The Sims x Mac palette is so sad. The palette itself is lacking any Sims branding. The name of the shadows don’t reference The Sims 4 at all.
EA should be cautious about these kinds of marketing decisions as it is so transparent how careless it is. pic.twitter.com/ek4V7iSCs5
— Deligracy (@Deligracy) January 5, 2021
MAC Cosmetics Addressed Backlash To Its Sims 4 Palette
MAC Cosmetics has responded after customers raised issue with the recent release of a Sims 4 eyeshadow palette. Debuting on Jan. 4, the palette was tied to an in-game collaboration between The Sims 4 and MAC Cosmetics, which allows players to create looks for their Sims using MAC makeup. However, after the palette was released, Sims fans took issue with the chosen colors and the fact that the palette, which is currently no longer available, was a previous MAC release.
In a January 5 statement to NYLON, MAC Cosmetics confirmed that the palette was a previous release, saying, “Given the broad, diverse community of Sims fans, we wanted the shades and textures in the collection to appeal to everyone – whether they are makeup beginners or artistry gurus. Therefore, we went back to the vaults and picked a universal fan-favorite palette with some of our best-selling shades that easily allows you to go from natural to glam in one swipe. This versatile, special deco collector’s item is just one aspect of the SIMS x M·A·C collaboration for fans to create a fun, interactive experience. Other trend-driven, bold looks come into play when our fans and artists bring other M·A·C products into the mix to create exciting expressions of SIMS beauty.”
When the palette was announced on Monday, some on social media had reacted unfavorably, tweeting, “What’s funny is it’s just the box the pallete [sic] comes in with the sims logo on it yall reselling an old pallete and calling it a collab. Wheres the integrity” and “The Sims x Mac palette is so sad. The palette itself is lacking any Sims branding. The name of the shadows don’t reference The Sims 4 at all.” Over on Instagram, one user applauded the palette, but reacted unfavorably to The Sims branding, saying “This is a gorgeous neutral palette but really misses the mark on the Sims brand… nothing about this feels Sims inspired.” In a YouTube review, ItsmeTroi pointed out that the colors were “muted” and “neutral,” and that game comes with a lot more color. – Source
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