He makes a profit of several thousand percent per case.

Vino

I have written in this space about various actors and celebrities and their embellished advertising about their liquors and wines, but this one tops them all. It is not especially long, but just the grift involved is next level.

This A+ list celebrity chef who has had his issues with women in the past has a winery he is constantly promoting.

The thing is, it isn’t in Napa or some other domestic winery so it is difficult to source his grapes that he is using for bottling.

He will list off some random vineyards, but none of them will acknowledge doing business with him. It turns out that for your starter $20 bottle of wine from the chef, he is actually using grapes that are from a third pass.

He doesn’t use the first or second.

They are one step away from waste.

Because of this he makes a profit of several thousand percent per case.

It is also the same wine he forces on you at his restaurants at even higher markups.

7 Wines from Celebrity Chefs Slideshow

Guy Fieri
Numerous media outlets reported in January that Fieri purchased a 5-acre Russian River Valley pinot noir vineyard last year, and has applied for a wine tasting room and kitchen permit for the property. While a wine label from the Diners, Drive-Ins and Dives star is a long way off, at least according to Fieri’s publicist, it has been widely reported that Fieri has already sold grapes from the vineyard to La Crema and Williams Selyem.

Brian Malarkey
Created in collaboration with Tom Lane of Bianchi Winery, Fabric of Social Dining (FSD) wines come in five distinct varietals, each meant to match one of the restaurants’ cuisines.

Lidia Bastianich
Bastianich founded the Bastianich Winery in 1997 with the assistance of her son Joe, and the vineyard is located in the Colli Orientali del Friuli DOC on some 70 acres about 90 minutes northeast of Venice. But that’s not all: The unofficial spokeswoman of Italian-American cuisine is also a partner in La Mozza Winery in southwest Tuscany, which was formed in 2000 with Joe Bastianich and fellow celebrity chef Mario Batali.

Michael Chiarello
While many celebrity chefs lend their names to wines, few are actually involved with farming the grapes themselves: Not so with Michael Chiarello, star of Food Network’s Easy Entertaining. Since 1998, Chiarello Vineyards in Napa Valley, Calif., has been sustainably farming grapes (with the assistance of organic farmer Amigo Bob Cantisano) from 100-year-old pre-Prohibition vines.

Tyler Florence
The cookbook author, Iron Chef America contestant, and Food Network star (of Tyler’s Ultimate) collaborated with one of the best names in the wine business — Rob Mondavi Jr., a fourth-generation Napa Valley winemaker — to create Tyler Florence Wines, sourcing grapes from some of Napa’s finest winegrowers, including Atlas Peak, Oso Vineyard, and Rutherford.

Marc Forgione
After Iron Chef Marc Forgione released two private label wines in 2012, diners can find his wines being poured at his eponymous New York City restaurant, Marc Forgione, or for purchase at Chambers Street Wines. The Michelin-starred chef worked with winegrowers in France to release the 2010 Felines-Jourdan Picpoul de Pinet from Languedoc, France, and the 2009 Alain Gueneau Sancerre Rouge from Loire Valley, France, under his personal label.

Wolfgang Puck
Once only available at Wolfgang Puck Fine Dining Group restaurants, Wolfgang Puck Bistro locations, and Wolfgang Puck Catering venues, fans of the puckish chef can now buy his eponymous vinos — Wolfgang Puck Wines — at retail locations. Initially debuting in 2011 with four varietals (cabernet sauvignon, merlot, chardonnay and Sauvignon Blanc), 2012 brought a merlot-dominated red blend into the mix. The wines are crafted by the Indelicato family, owners of California’s DFV Wines, though Puck is said to have researched, developed, and tasted with winemakers for more than two years leading to their release. – Source