Source: Crazy Days and Nights

This A- list mostly movie actor/director knew he didn’t have the best movie on his hands, but releasing it at a time like this makes sure it can be #1 at the box office even if all the critics hates it.

Dave Franco

The Rental

Dave Franco Horror Movie ‘The Rental’ Tops B.O. Again; Total Theaters Open Poised To Reach 2K Next Weekend – Update

UPDATED, Monday PM with exclusive chart: IFC’s horror movie The Rental came in a little lighter than expected but still was big enough to remain atop the pandemic-impacted weekend box office for a second week. The distributor reported a three-day gross of $290,300, down 28% from its first frame. Dave Franco’s feature directorial debut saw its biggest day Friday with $110,300, dipping to $109,800 on Saturday and $70,200 on Sunday. Catalog titles filled out the rest of the top 10 (see the chart below).

Originally scheduled for this weekend before the great COVID-19 exhibition shutdown was Sony’s Morbius, Lionsgate’s Kristen Wiig-Annie Mumolo comedy feature Barb and Star Go to Vista del Mar and an untitled A24 movie. When those movies moved to 2021, the weekend for a short period became the second backup for Warner Bros’ Tenet after it moved off its initial date of July 17. The spike in Los Angeles COVID-19 cases, along with New York City’s take-it-safe approach, prevented the circuits from reopening, thus thwarting Tenet‘s first set of backup plans. (And of course, here we are with a fingers-crossed Labor Day release planned.) – Source

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