Naming the product was all strategy.

You might see this Pop Singer’s behavior towards her Rival as immature.

Those close to her see it as strategic genius!

Naming the product was all strategy.

We pored over the lyrics of every one of [Rival’s] songs.

[Rival] likes to trademark sh*t, so we eliminated those, but it still left us with a lot to choose from.

We knew the name would be controversial. Good!

Controversy is good.

Rivalries are good.

Jabbing her with her own lyrics is fun.

We might even do it again. LOL.

Katy Perry
Rival: Taylor Swift
Katy Perry just named her new perfume (Mad Love) after a lyric in one of Swift’s songs

Source: http://blindgossip.com