This southern reality star’s debut on home shopping was horrible.

The channel was expecting a sell out.

It did not go well.

Craig Conover

Southern Charm



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Southern Charm’s Craig Conover Is Taking His Whimsical Pillow Designs to HSN

Southern Charm fans have watched Craig Conover get his very first sewing machine, discover his love for designing pillows, withstand the constant teasing from his co-stars about it, and finally launch his own brand, Sewing Down South, last year. Now, the Bravo star is taking his design dreams to a whole new level: HSN.

Conover is launching an exclusive collection with the home retail giant, HSN, and is making his first on-air appearance on Wednesday, July 1. “My mom has already asked me when the time slots are. She doesn’t want to miss it.” Conover tells PEOPLE exclusively when we caught up with him over a Zoom chat about his new collaboration.

After starting Sewing Down South in April 2019, he expanded the pillow-based brand to include nursery items, hats, tees and face masks (for every pack bought, one is donated to local facilities in need). But this 26-piece pillow line for HSN, which includes three different collections (Americana, wild life and aquatic), marks his company’s biggest accomplishment to date. – Source

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