He thinks it is real

All it takes is a willingness to sleep with celebrities whether they be male (former A+ list tweener) or female (former A+ list tweener), the COO of a company and fake your way through a relationship with an actor who thinks it is real and then you too can be the new face of a brand.

He needs a lot of new male models each year

This wife of an A list clothing designer (based solely on name) is headed out the door because her husband hated that she tried to have him make a decision between her and one of his annual "scouting" visits he takes with some designer pals to find new male talent. You know because he needs a lot of new male models each year.