She won’t get played on the big boys until

The special access and payola were not forthcoming.

So even the foreign born one named A list singer won’t get played on the big boys until that is done.

Adele

Radio Nowhere: So Far Adele’s “Easy on Me” Ignored by Two Biggest Pop Stations in New York, Los Angeles

UPDATE Z100 just played “Easy on Me” at 7:03pm. It’s the first time all day that it’s turned up on their Recently Played list.

EARLIER Adele’s “Easy on Me” is number 1 on iTunes. It was released last night at 7pm Eastern.

But so far, “Easy on Me” has been ignored by the two biggest pop radio stations in the United States.

Both Z100 in New York, and KIIS FM in Los Angeles, have not given it one spin since “Easy on Me” dropped.

One would have thought this Adele fever was an occasion– first new record in six years. But ‘Easy on Me” is not so easy. It’s a kind of turgid ballad without a great chorus. Adele’s vocal is impeccable. But the song itself is not so radio friendly.

Of course, it’s possible that fan phone calls to the stations will get the ball rolling. But radio is not that easy to crack, even for Adele. They need encouragement. – Source