Knowing you are going to win in advance of receiving the actual award gives you time to work on your speech.

PEOPLE’S CHOICE AWARDS

Knowing you are going to win in advance of receiving the actual award gives you time to work on your speech.

Or, in this case having your A- list singer girlfriend write your speech so that you give her the proper attention she wants and to make it seem like everything is hunky dory, when it is not.

Taylor Kinney
Lady Gaga

Source: http://www.crazydaysandnights.net