Starting this week, you are going to be teased with photos of two musicians – one much bigger than the other – and media reports that they are dating.
They are not.
It’s all a public relations strategy. Here’s what’s happening behind the scenes:
She wants to make the move from pop to more indie-sounding music.
In order to get that kind of credibility, she needs to roughen up her image. Not a lot. Just a little.
Dating a bad boy would be a quick way for her to get there…. but her team knows that it would hurt her reputation and possibly alienate her existing fan base.
That would be a HUGE mistake.
So how can they get her to LOOK more edgy without actually BEING edgy?
Have her PRETEND that she’s dating a bad boy!
Now, this will NOT be a faux romance like the ones you’ve seen from her in the past.
You are NOT going to see them strolling through Central Park, holding hands, and sipping lattes.
And you are definitely NOT going to see them making out, doing shots, and getting tattoos together!
No, you are just going to see them supporting each other’s work, maybe talking about a collaboration, and visiting each other or occasionally getting caught in the same place at the same time.
The professional/personal line will be intentionally blurred.
You are going to assume this means that they are dating.
We call this a Fill In The Blank Strategy. You won’t actually SEE anything.
You will just THINK you know what’s going on based on the surrounding events.
And your perception of her will change based on this. There is no formal contract… yet.
They are simply going to both work the tease from now through New Year’s.
He’s kind of a wild card, so if it works out well and he doesn’t act like a jerk or do anything dumb (like get caught doing coke or making out with another girl), there will be a contract that will last through the start of her tour next year.
We love good P.R. strategies, and this is actually quite a clever little plan.
He gets a big boost in his visibility, she gets to roughen up her image just a little bit, and nobody has to get their hands dirty!
Meanwhile, both of their fan bases will go crazy with speculation for the entire duration of the faux relationship… leading right up to her next concert tour.
And of course she’ll get a song out of it and big tour sales. Perfect.