She did dye her own hair to match the wig color

Source: http://www.crazydaysandnights.net

Are they intentionally misleading the public?

It is really tough to tell.

They certainly are not being 100% truthful.

Many regular respected, non kneepaddy publications have been given enough cash to make it seem like the wigs being worn by this A+ list reality star are her own hair.

She did dye her own hair to match the wig color, but the ads selling products make it seem as if the wig is the star’s real hair.

It is at a minimum shady.

Kim Kardashian West

Promoting Nexxus

This Is How Kim Kardashian Gets Gorgeous, Healthy Hair—Even After Dying It Platinum – Source