Leaking the possible demise of a music group is quite a clever strategy.
Here’s the story: Prior to the non-announcement, merchandise sales were dragging.
Ticket sales were heavily discounted.
We’re talking about reductions of 50-75% from the group’s peak.
Personnel changes and personal scandals were receiving more press than song releases. This was worrisome for the group’s management, who were planning to squeeze another album out of the group.
Then they calculated how much demand and prices would rise if fans believed that this would be their last chance to see the group.
How about a not-so-modest $5000+ for a Meet & Greet?
Better merchandise sales, higher ticket prices AND a new album? Beautiful! It should be a very profitable year!