It is going to be all about AI for the new owners of the long running sports website.
No actual reporters.
Deadspin
G/O Media, previously known as Gizmodo Media Group, has sold the sports blog Deadspin to Lineup Publishing, a European company.
CEO Jim Spanfeller revealed this move in a memo to staff, stating that none of Deadspin’s current employees will be retained.
Instead, Lineup Publishing plans to assemble a new team to align with its editorial vision.
This sale marks the third round of layoffs at G/O Media in under a year, as the company faces pressure from investors.
Despite plans to maintain Deadspin’s unique voice, Lineup Publishing intends to approach sports coverage differently.
This sale follows G/O Media’s previous divestments, including Jezebel and Lifehacker.
Deadspin was founded in 2005 and was part of Univision’s acquisition of Gawker Media in 2016.
The tension between Deadspin staff and G/O Media led to the majority of staffers leaving to form Defector in 2020.
@playthehitslive See ya. #deadspin #fyp #viral ♬ original sound – Dave Cullinane While CEO Spanfeller previously indicated no plans to sell the entire company, he acknowledges discussions about potential acquisitions or sales.
