This is not the the first time the wealthy bookseller has blocked negative reviews about a project.

Most of the high cost projects on the streaming service have done the same thing.

They just didn’t get the attention of the most recent to do so.

Jeff Bezos

The Lord of the Rings: The Rings of Power

Amazon

Amazon’s putting a three-day pause on reviews for The Rings of Power

Amazon is reportedly putting a three-day delay on user reviews for all of its content on Prime Video, including the newly-released The Lord of the Rings: The Rings of Power. According to reports from Variety and Deadline, the delay is supposed to help stave off review bombing, or the act of flooding a particular show, movie, game, or book with negative remarks.

An Amazon representative told Variety that it put the policy in place to give the service time to evaluate whether a user review comes from an actual viewer — not a bot or troll looking to hijack the reviews section. Amazon introduced the policy earlier this summer, starting with its reboot of A League of Their Own, which contended with review bombers who opposed the show’s political stance.

The Rings of Power is, unfortunately, dealing with a similar influx of negative reviews, with some users targeting its inclusion of actors from underrepresented backgrounds. The series offers a different take on J.R.R. Tolkien’s The Lord of the Rings universe, and is set during Middle-earth’s Second Age. Amazon says the series raked in 25 million global viewers the day it premiered, making it the biggest debut for Amazon Prime Video to date. – Source


Read more on these Tags: ,