They haven’t had to resort to a cash grab in a long time.
Apparently sales for the former A list tween actresses turned moguls, are floundering so, have decided to get a huge guaranteed check plus lots more potential for very little risk, except to the brand.
Mary Kate & Ashley Olsen’s Elizabeth & James Clothing Line Is Coming To Kohl’s
Mary Kate and Ashley Olsen are style icons. Whether you loved them during their early-2000s teen idol stage or their luxury designer chapter, the twins have always been on the forefront of fashion. That’s why it’s so exciting that their label, Elizabeth and James, is coming to Kohl’s. The Olsen’s brands are regulars on Fashion Week runways and a constant in A-listers’ closets, but the steep price tags have kept many fans from going further than window shopping. Now that Elizabeth and James is coming to Kohl’s, a lot more people can enjoy the Olsen’s minimalist vision.
The Elizabeth & James collection will include exclusive apparel, handbags, and accessories for the Kohl’s shopper, bringing the Olsen’s timeless and elegant vision at an affordable price point.
“Our vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit,” Mary-Kate Olsen said in a press release. “Kohl’s is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us.”
The Olsens are looking to reach a wider audience, and Kohl’s is the perfect platform to do so. Elizabeth & James closed its doors last year in the fall of 2018. Entering into a licensing agreement with Kohl’s allows the contemporary brand to continue its vision. According to Business of Fashion, Kohl’s design team will create the future collections, with oversight from the Olsen sisters.- Source