No proof

The reality is the numbers were a fraction of what they would be on any kind of broadcast or cable network

3 blinds in a row

It always looked awkward, but now it just looks miserable. / That shaved head ex from many years ago / He will lay off the vast majority of the writers

He doesn’t care if it loses money.

The television networks that show the NFL are in a bind. As a group most of them dislike the rich guy with the messy personal life and also know he will bid far more than any of them are capable of to acquire a package from the NFL. He doesn't care if it loses money. One of the network heads wants to bid the package up to ridiculous prices just to make the pain hurt more. But, the others have argued that if they do that, they will have set the bar too high for the bids for the packages they want.

The celebrity CEO isn’t dumb.

The celebrity CEO isn't dumb. He will tell you that he can give a reporter an all expense paid trip somewhere for a week with an e.s.c.o.r.t./s.t.r.i.p.p.e.r. that costs the CEO $20K and he will get 30-40 stories worth 1000 times that amount over the course of a couple of years.