Besides all of her overpriced snake oil products that she has convinced herself work, our A/A- list mostly movie actress/Oscar stealer is also firmly convinced that while she may not have invented a certain spa treatment, that she is the one who popularized it. Seriously.

She thinks no one in the last 150 years since it was patented ever really got one until our actress.

Gwyneth Paltrow

The Face Mask

 

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A post shared by Gwyneth Paltrow (@gwynethpaltrow)

Apparently, Gwyneth Paltrow Started The Face Mask “Trend”

We can always rely on Gwyneth Paltrow — actor, business-person, candlemaker — to be on the cutting edge of the latest trends. She was the first person to do yoga, for instance. (According to her.) She popularized the term “conscious uncoupling.” And now, she’s revealed that she was wearing face masks way before they became so, you know, trendy due to the devastating pandemic.

In an interview with The New York Times, the Goop founder was asked about a selfie she posted way back in February 2020. In it, she was wearing a mask — a $75 one by the company Airinum. (No, it’s not currently on sale on Goop.com, if you’re wondering, but the site does offer a selection of face coverings that range from $22.95 to $75.) Back then, the Times interviewer pointed out, wearing masks wasn’t yet “the norm.”

That’s right. In fact, until April, the Centers for Disease Control and Prevention were telling people not to wear a mask unless they felt ill or had certain high-risk jobs. In part, that was because there were personal protective equipment shortages, and the health agency wanted to preserve items like face masks for the people who needed them the most, including frontline health-care workers.

In response to the interviewer’s statement, Paltrow replied, “This is a familiar pattern in my life. I do something early, everyone is like, ‘What is she doing? She’s insane.’ And then it’s adopted by the culture.” – Source


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