Source: http://www.crazydaysandnights.net

As I told you last week, the studio was still hopeful the third installment of a movie would hit $10M after seeing its expectations drop in half the past several months.

It way under performed even that.

The former A/A- list franchise actress is taking most of the blame.

Se has not exactly been box office gold.

Kristen Stewart

Charlie’s Angels

Why ‘Charlie’s Angels’ Failed Its Latest Box Office Mission

“Charlie’s Angels” latest box-office outing was anything but heaven sent.

Sony’s reboot failed to meet even the studio’s cautiously low expectations, debuting to a franchise-eviscerating $8.6 million in North America. Given that the film failed to make up much traction overseas, launching with $19.2 million, including a disappointing $7.7 million in China, it seems likely the Angels just completed their final mission. One plus for Sony: its potential financial losses will be minimized through co-financiers Perfect World Pictures and 2.0 Entertainment, which put up half of the film’s $48 million budget.

However, “Charlie’s Angels” serves as the latest painful reminder that brand recognition isn’t always a sure-fire draw. “Charlie’s Angels” is Hollywood’s third attempt in the last three weeks — following “Terminator: Dark Fate” and “Doctor Sleep” – to dip back into the well with little to show for it. Box office analysts see “Charlie’s Angels,” like other high-profile misfires this year such as “Men in Black: International” and “Shaft,” as yet another indication that familiar properties shouldn’t be rebooted just because it worked decades ago.

“I don’t think [‘Charlie’s Angels’ opening weekend] a mandate against non-original IP, and it’s not for lack of trying,” says Paul Dergarabedian, a senior media analyst with Comscore. “I’ve never seen Kristen Stewart so out there on the press circuit. The question is: was anyone clamoring to see this reboot?” – Source


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