The illusion industry behind the Cannes red carpet

You see her — head held high, skirt flowing, a couple of cameras flashing. And you think: “Must be someone.” But what if I told you… she might’ve just bought those seconds?

At Cannes, there’s a little-understood underworld where influencers rent glamour like a fancy car. No film premiere, no brand tie-up—just white-knuckle PR agencies offering “Cannes experience” packages for up to €25,000. That’s your time slot, paparazzi moment, glam team and maybe even a party pass—plus a hush clause.

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So who’s done it?

While most deals are buried in NDAs, a few names have been connected to the red carpet mystery through online scrutiny and soft admissions:

Farhana Bodi has been gracing Cannes since at least 2022, walking red carpets in gowns and professional makeup — yet there’s no associated film or press role. She’s gained attention for turning the carpet into her personal runway . Whether it’s talent or just strategy, this kind of presence is exactly what these concierge firms sell.

Anna Andres, former Miss Ukraine and recognized fashion influencer, has popped up on Cannes carpets multiple years in a row — images from 2018 confirm her presence . She consistently attends glam-heavy events, decked out with stylists and cameras, yet without clear press invites or festival affiliations.

Mahlagha Jaberi, an Iranian model-turned-influencer, was recently photographed at the Cannes closing ceremony — evidence shows she attended just this month, dressed and styled for the carpet. Again, no film credit — just influencer status.

Who’s behind it?

  • Maison PR, Global Talents Media, and Red Carpet Concierge (notorious for offering packages at other events like Venice, TIFF, and Monaco Yacht Show)
  • They bring the dress, the glam squad, and even a hired pap who yells their name for show
  • Influencer management firms promising “Cannes experience packages” — typically starting at €12,000–€20,000

What you actually pay for:

  • A ticketed red carpet slot (yes, some are available via third parties)
  • Designer loaner gowns, often from showroom connections
  • Hair and makeup team for Cannes standards
  • Photographers, often hired to yell your name and capture high-res
  • Afterparty access — sometimes real, sometimes “ambiance only”
  • And often: a contract that bars you from saying it was paid

Once that photo hits Instagram? Instant credibility. Suddenly, you’re a “Cannes-featured influencer”—brands come knocking, rates soar, followers flood in. It’s a new kind of earned attention… but bought.

Meanwhile, filmmakers with actual movies at Cannes sometimes find themselves shut out. Because real merit isn’t always enough when stacks of cash can buy front-row spots.

So next time you’re wondering, “Who is that?” on the Cannes carpet, the answer could well be: someone who paid to feel like somebody.