Jam is back

The alliterate one took a domain with her new last name and filed trademark applications too.

Meghan Markle

First it was a pause. Now it’s a comeback?

Just hours after saying she was taking a breather from her As Ever product line, Meghan Markle popped back up on Instagram to tell everyone to get excited—because her jam and a few new goodies are coming this month.

If you blinked, you probably missed the first drop. It sold out in 45 minutes, despite some… let’s just say syrupy reviews.

Anyway, in a surprise podcast episode, Meghan spilled a little more than just jam. She opened up about crying behind the scenes, wrestling with how to scale a business, and feeling unsure about what to even call herself these days.

She hinted that fashion might be her next move (early 2026 maybe), but for now, she’s sticking with pantry vibes. While her products were never tied to Netflix merch, she did say they were cool with her doing her own thing. Royal independence, right?

So, is it a rebrand? A regroup? Or just a really fancy restock? Whatever it is, she’s making noise again—and this time, we hope the jam stays on the toast.