It is not about branding, but ego.

Source: http://www.crazydaysandnights.net

Even though he didn’t create or develop them, this A+ list mogul who everyone knows wants people to think he did create them, hence the name change.

It is not about branding, but ego.

Mark Zuckerberg

Facebook is rebranding Instagram and WhatsApp as ‘Instagram from Facebook’ and ‘WhatsApp from Facebook’

Instagram and WhatsApp are getting a rebrand — and Facebook’s name is being placed front-and-center.

The Facebook-owned apps are being renamed to “Instagram from Facebook” and “WhatsApp from Facebook,” displaying their parent company’s name far more prominently.

The Information first reported the news, and Facebook spokesperson Bertie Thomson subsequently confirmed the change to Business Insider.

The new name will show up in app stores and inside the apps, though they won’t display the new name on users’ phone homescreens. “We want to be clearer about the products and services that are part of Facebook,” Thomson said.

It’s a striking change, and seems likely to be controversial. Facebook’s brand has been battered over the past two years by constant scandals, while WhatsApp and Instagram have remained relatively crisis-free. For years, the $535 billion company has been content to keep its various apps at arm’s length, operating as independent team with significant autonomy ( and even separate bathrooms). But more recently, Facebook has been attempting to exert more centralized control, sometimes provoking tensions and concerns among employees. – Source