The conversation went something like,

“I made you who you are.

You will do this for me.”

The next thing you know the offspring of the permanent A list singer is the face of a company.

Lourdes Leon


Marc Jacobs


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Madonna’s daughter Lourdes announced as the new face of Marc Jacobs

Lourdes “Lola” Leon, daughter of pop icon Madonna, is the new face for The Marc Jacobs’ Spring 2021 campaign.

The American label announced the alliance yesterday with the release of a handful of vibrant images from the accessory collection shoot. In it, Leon is a maximalist’s dream — kitted out in clashing florals, knee-high multi-colored socks and an acerbic lime green tote bag. The photos are a re-imagining of Marc Jacobs’ earlier, more playful campaigns typical of the ’90s.

According to a brief statement from the brand, the shoot was inspired by “eclecticism and an individualized approach to personal style.”

Leon’s own style is similarly loud and fanciful, though the 24-year-old singer and model maintains a reasonably low profile, having only just created a public Instagram account this January.

Elaborating on the decision to tap Leon for the campaign, the statement also nodded to a “long-storied history” between Madonna and Marc Jacobs.

Madonna has been a longtime muse and friend of Marc Jacobs’. In an interview with Vogue in 2008, Jacobs, then-creative director of Louis Vuitton, called the Queen of Pop the “ultimate performer”. She starred in two Louis Vuitton campaigns under his lead and wore Jacobs’ eponymous label on the cover of Harper’s Bazaar US in 2016. – Source

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