This married barely there celebrity who is an offspring of a barely there actor has a new skin line.

She doesn’t even use her own products.

Hailey Baldwin

Justin Bieber

Rhode

Hailey Bieber on New Skincare Line and Embracing Her Natural Beauty: ‘I’ve Never Felt Sexier’

Hailey Baldwin Bieber knows what you’re thinking — a celebrity with a skincare line, groundbreaking. But the 25-year-old multi-hyphenate supermodel and tastemaker, who has captivated Gen Z on TikTok with her dewy “glazed-donut” complexion and candor, has put in the work. And she believes there is a seat at the table for everyone.

Bieber’s road to Rhode — her hotly anticipated foray into the skincare space — has been a long one. A self-proclaimed skincare obsessive, the model says she “always dreamed of” starting her own line, but didn’t get serious about planning and concepting until the pandemic — carving out time to meet with cosmetic chemists and dermatologists, evaluate formulas and test samples with family and friends.

“What sets Rhode apart is we’re putting out a very curated, edited line of essentials — our philosophy is making one of everything really good,” Bieber tells PEOPLE during a recent intimate sit-down interview in Brooklyn, New York. “For me, that spans across all things in my life — [from] beauty [to] how I edit my wardrobe. It’s like that one really good pair of jeans you’re always reaching for. That one really good blazer you keep going back to. That’s how I look at skincare as well. That one really good moisturizer you keep reaching for. That one really great hydration product you keep going back to. These formulas are very intentional and very specific so that they can become those curated essentials that you keep going back to.” – Source


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