This former Disney actress turned red carpet host is being paid, to not so much promote a makeup line, but to get people signed up for DNA testing for the makeup.
The celebrity co-founder didn’t agree with this, so bailed.
Vanessa Hudgens
Know Beauty
Madison Beer
Vanessa Hudgens and Madison Beer Are No Longer KNOW Beauty Business Partners
This one went under the radar, but back in 2021 Vanessa Hudgens and Madison Beer announced they were launching a science-backed skincare line that used DNA-testing technology to help people curate their skin routine with the brand KNOW Beauty.
The boss-girl duo shared with Harper’s Bazaar that their desire for the brand was to be an outlet with “an easier way to approach skincare. Something that allows you to know what is right for your skin because everyone is different.” Moving on to 2023, the pair seemingly parted ways as it is reported that Beer wants to focus solely on her musical career and the KNOW Beauty brand has been reworked and reimaged itself without the initial DNA focus.
Returning to the aforementioned point of the brand going under the radar, Hudgens expressed in an interview with WWD that she “had been trying to get customers acquainted with the brand for a while, but it just wasn’t translating like we thought it would.” Instead of trying to take over a skincare line entirely, she wanted to focus on something that was tailored and could easily be transitioned into the consumers existing routine.
The brand’s main focus now is the KNOW Beauty Glacial Bay Clay Mask. While we’re unsure how this rebrand will translate with fans and beauty enthusiasts alike, you can get into the product directly through Amazon. – Source
Vanessa Hudgens is doing things differently with the second launch of Know Beauty
While she may be best known for her acting and singing, Vanessa Hudgens is not new to entrepreneurship. The 34-year-old star, with 49 million Instagram followers, is behind Caliwater, a cactus water she said she drinks every morning. She also has a margarita line, which she co-created with Ashley Benson and Rosario Dawson for Thomas Ashbourne.
She first launched Know Beauty in 2021 with singer, Madison Beer. It was a somewhat complicated concept in which users purchased a DNA kit, which was used to pair them with personalized products matched to their skin type and concerns. Hudgens admits it didn’t land and decided to go back to the drawing board entirely. Yesterday, she re-launched Know Beauty as a completely different brand. This time, it is sold on Amazon and has just one product, the $35 Glacial Bay Clay Mask.
Hudgens partnered on the formulation with Cosmos Labs founder and CEO Mary Berry. And she noted in the conversation that the brand will continue to be “mask-forward.” – Source