Capitalize on an already existing business name and try and force them out of business.

The alliterate reality star is doing the same thing she always does.

Capitalize on an already existing business name and try and force them out of business.

The fact that it is a female minority owned company doesn’t matter to the reality star.

Kim Kardashian
SKKN

SKNN+

Cydnie Lunsford

Kim Kardashian Is Already Facing Backlash Over Her Skin-Care Line, SKKN by Kim

Kim Kardashian’s newly announced skin-care line, SKKN by Kim, is facing controversy over its name.

On June 1, Kardashian, who struggles with psoriasis, introduced her first round of products as “a rejuvenating nine-product skin-care ritual” with “refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity.”

However, Kardashian is being called out over the similarity between her line’s name and two Black-owned beauty brands: SKKN+ and Lori Harvey’s skin-care line SKN by LH.

Back in August 2021, Forbes reported that aesthetician Cyndie Lunsford filed a cease and desist letter after Kardashian’s Kimsaprincess Inc. filed to trademark “SKKN” for her upcoming beauty line. According to Lunsford’s legal team, Lunsford established SKKN+ in 2018 and filed for a trademark of her own in 2021. Documents show that Lunsford filed for the trademark on March 28, 2021.

“I have painstakingly built my successful small business with my own sweat equity, hard work, and research. It’s clear that I established my brand first,” Lunsford said in an email to Forbes at the time. “As a young black woman, my mission with SKKN+ is to provide quality skincare and curated full-body experiences to enhance each client’s self-care regimen. The (+) represents a hands-on transformative aesthetic experience that elevates the body, mind, and spirit.”

Lunsford’s attorney Erik M. Pelton added, “It is hard to believe that Kardashian’s team either did not know about the prior use of SKKN+ or knew and adopted the SKKN brand name anyways to steamroll a small minority business.”

On top of that, Harvey launched her own skin-care line, SKN by LH, in 2021. “I have rosacea and would struggle to find the right products to use,” she told Vogue in October 2021. “Then I got into modeling, and between shoots and backstage at runway shows you have so much makeup being put on your face. My skin was constantly going through it. So after using, like, 20 different products on my face at one time, I felt like there had to be a simpler way for me to get my skin looking the way I wanted it to.” – Source

Kim Kardashian Receives Cease and Desist Letter from Cydnie Lunsford’s SKKN+ Skincare

*New York, NY— In response to the news that Kim Kardashian’s Kimsaprincess Inc. is launching her new SKKN and SKKN BY KIM lines, Cydnie Lunsford, a 28-year-old entrepreneur/aesthetician of Beauty Concepts LLC and owner of the SKKN+ brand (@skknplus), has decided to publicize the unauthorized use of her brand name.

Cydnie Lunsford’s SKKN+ was established in July 2018 in Washington, DC, and since then has expanded to New York City. For the past three years, Lunsford has been consistently building her SKKN+ brand name by posting SKKN+ content and developing her clientele. SKKN+ was born out of Lunsford’s deep commitment and appreciation for the body aesthetic.

“I have painstakingly built my successful small business with my own sweat equity, hard work, and research,” says Lunsford. “It’s clear that I established my brand first. As a young black woman, my mission with SKKN+ is to provide quality skincare and curated full body experiences to enhance each client’s self-care regimen. The (+) represents a hands-on transformative aesthetic experience that elevates the body, mind, and spirit.” – Source