Source: Crazy Days and Nights

No one actually watched a show that won an Emmy award this week.

Literally it was measured at about 2,000 people who watched it, but somehow it won an award.

The reason? This brand new service wanted to be able to advertise the fact it has Emmy winners on its platform.

It was an award no one notices and the owner of the platform has a lot of money which exchanged hands with some people who could help.

FreeRayshawn

Quibi

Jeffrey Katzenberg

Quibi Wins First Emmys at Creative Arts Awards for ‘FreeRayshawn,’ After Spending Top Dollar on Originals

Quibi, in its awards-season debut, picked up two trophies at the Creative Arts Emmy Awards on Thursday night.

Both were for “#FreeRayshawn,” a police drama from from executive producer Antoine Fuqua: Laurence Fishburne and Jasmine Cephas Jones won the acting awards in the Emmys short-form category. It was Fishburne’s third career Emmy win, and the first win for Cephas Jones (“Hamilton”) and her first nomination.

The first Emmy wins for Quibi, which is led by Jeffrey Katzenberg and Meg Whitman, don’t come as a surprise: The well-funded mobile streamer has paid handsomely for its originals — upwards of $100,000 per minute of programming from A-list Hollywood talent. All of its entries were in the short-form categories, which historically have been populated by series that are sidecars to TV shows. – Source

Read more on these Tags: , ,