Things are so bad for the company that bought the reality star’s cosmetic line

Source: http://www.crazydaysandnights.net

Things are so bad for the company that bought the reality star’s cosmetic line that they made up all kinds of excuses to not report their losses from it in their quarterly SEC filings.

Coty Inc

Kylie Jenner

King Kylie

Kylie Jenner Is Ready to Take Kylie Cosmetics and Kylie Skin International

Kylie Jenner financially eclipsed her family members in 2019 when she sold a $600 million stake in her company, Kylie Cosmetics.

Placing the brand’s value at a whopping $1.2 billion, Jenner’s ongoing success proved that she has an eye for makeup and a fierce sense of business. Per Harper’s BAZAAR’s March 2020 issue, “The Coty partnership, Kylie explains, will allow her to focus on creative and communications efforts for the brand as she, Kris, and Coty look for opportunities to grow internationally.” Basically, Jenner has already conquered the American market. Next: the world.

As for why she decided to sell such a large stake in her company, Kylie revealed, “I think it was just time… I mean, we have a great team. But it’s me and my mom kind of leading the pack, which will still be the case. Nothing’s going to change. But hopefully we can expand and get a big infrastructure behind Kylie Cosmetics, and go worldwide and get more amazing people on the team to expand the business.”

Jenner has already launched Kylie Cosmetics vending machines, and ships makeup internationally via her website. But with the Coty deal in place, Jenner should be able to scale her brand, and potentially place it in countries all over the world, which is more than a little exciting. – Source