How do you market a product that is considered utterly lamentable by most of the general public?
You shift focus to a different part of said product, a part of the product that isn’t considered nearly as toxic and actually has previously conjured exaltation and excitement from the public.
It’s the approach a studio is taking to marketing this upcoming movie, which is causing great uncertainty and turmoil for a lot of people’s futures and projects, an uncertainty that continues to spread across every sect of the studio like a pestilential disease.
Toxic part: All female cast and racism because Patty, the only black Ghostbuster (played by Saturday Night Live star Leslie Jones) is a blue-collar worker for the New York City transit agency, while the other three – portrayed by Melissa McCarthy, Kristen Wiig and Kate McKinnon – were all-white scientists
Not-so-toxic part: The soundtrack