She is one of the best-selling music artists of all time.
However, she can’t do dozens of tour dates and expect to fill large stadiums anymore.
How does she avoid the major embarrassment of playing to a half-empty venue?
Control the number of concerts by cancelling dates!
She’ll pretend to reschedule the cancelled dates… but then not actually do it.
The die-hard fans will consolidate to just a few locations on just a few dates.
Offer $25 tickets to fill the rest of the space. Bingo! Full arena.
She’ll use any excuse possible to cancel.
Health issues, family problems, scheduling conflicts.
At this point, we would be surprised if she shows up for more than 20% of her originally scheduled dates.