This former MTV star has made it much easier for her Japanese customers to spend time with her.
It was pretty much nonstop bookings and it wouldn’t shock me if she does it next time for a month, rather than just a quick trip.
Alexa Chung expands in Asia, to open London store by 2020
Alexa Chung’s eponymous premium womenswear label is stepping up its presence in Japan, Seoul and Taiwan, marking the beginning of its Asian expansion with a series of Tokyo pop-ups.
The UK-based label, which has linked up with the Bluebell group for exclusive distribution in Japan, has seen wholesale accounts there increase 40% for its second season, and is hoping to boost its brand recognition further with the pop-ups – the first of which opened at Isetan Shinjuku on April 7.- Source