It wasn’t that great of an online show to begin with but had a cute little gimmick and an A+ list host who could pull in big names.
It turns out the whole reason for creating it was not for the purpose intended, but to make the host a ton of money (which he did) and then walk away from it (which he did).
SGN – Some Good News
John Krasinski’s ‘Some Good News’ Sells to ViacomCBS Following Massive Bidding War
John Krasinski’s Some Good News is on the move.
Following a massive bidding war, the feel-good web series has been licensed to ViacomCBS in a rich deal.
CBS All Access, which will be rebranded this summer and bolstered with more originals from across the ViacomCBS portfolio, will have the first window for the new episodes before they move to a number of the company’s linear networks. While Krasinski will continue to be involved as an executive producer, he will not host the new episodes. A new host will be named at a later date, though Krasinski will have some sort of on-air presence. It’s yet to be determined which of the ViacomCBS platforms will have the second window for new SGN episodes and whether the broadcast network will be involved. In addition to the new episodes, other shortform content that will live within the ViacomCBS fold will also be produced.
“Could not be more excited and proud to be partnering with CBS/Viacom to be able to bring Some Good News to so many more people!” Krasinski said Thursday in a statement. “From the first episode, our goal was to create a news show dedicated entirely to good news. Never did I expect to be joining the ranks of such a historic news organization as CBS.”
Sources say CBS Entertainment Group president George Cheeks was instrumental in bringing Krasinski and SGN to the company. Cheeks, who previously spent decades at NBCUniversal, took over for Joe Ianniello in late March. This is believed to be one of his first major deals. The series will be produced in-house via Comedy Central Productions as the conglomerate will also have an ownership stake in SGN. – Source