This Singer’s brand is about her being the good person in a relationship.
If her dating relationship doesn’t work, it’s because he was a jerk, he didn’t treat her well, or he cheated on her.
So if the word gets out that SHE cheated – resulting in him getting mad, breaking up with her, and unfollowing her on social media – well, that simply doesn’t work!
She can’t be the bad guy!
That hurts her brand!
The only way to fix The Singer’s brand was to bring him back into the fold.
So he was given considerable “business incentives” to start following her again on social media and to say nice things about her.
Order has been restored.