He knows that everyone knows, but he likes to keep up appearances otherwise.

Everyone knows he is gay.

He knows that everyone knows, but he likes to keep up appearances otherwise.

When a woman our A+ list athlete (everywhere but here or Canada) goes out with him and then tells the press they are dating, she looks ridiculous.

Cristiano Ronaldo (Elisa De Panicis)
Kendall Jenner

Source: http://www.crazydaysandnights.net