In public, this family declares how much they love and support this young male relative.
In private, though, they feed stories to large media sources about how horrible and lazy and embarrassing he is to the family.
He knows that they are doing this, and occasionally lashes out at them when it becomes too much. This only causes them to become even nastier to him.
It’s a vicious cycle.
He is very depressed and genuinely believes that certain family members would rather have him kill himself then tell anyone the truth about the family.
He also believes that they have planned the story line as to how they will react when he does.
He will look like the villain, and they will look like the sympathetic heroes (“We tried so hard to help him!”)
They may get their wish.
He has already attempted to off himself at least once in the past couple of years.